The health food industry in China has gradually developed and grown in recent years. According to the semi annual performance reports disclosed by the health food sector, the performance of health food enterprises has generally increased. The Implementation Rules are born as needed, and for the industry, they will bring new development opportunities for enterprise research and innovation, and promote the industry to accelerate the pace of innovation; For consumers, the birth of new functional products will meet their growing demand for personalized and functional health products, enriching the experience of new health products.
After the implementation of the Implementation Rules, Thomson Bejian Co., Ltd. (hereinafter referred to as "Thomson Bejian") submitted a declaration for the new function of health food, which is beneficial for maintaining normal platelet aggregation function and blood flow health, and became one of the enterprises in the industry that submitted applications for new functions and product registration of health food. Dr. He Ruikun, Vice President of the Tangshan Beijian Nutrition and Health Research Institute, stated that the application for new functions is based on scientific evidence and requires systematic research on substance composition, activity mechanism, detection methodology, human clinical validation, safety, functional evaluation methods, and system validation. Industry insiders believe that new feature application technology is relatively high, and enterprises with technological and product research and development advantages will be more competitive in the new feature race. R&D innovation capabilities will become a prominent highlight and core of enterprise competition in the future.
In addition, the implementation of a combination of pre market evaluation and post market evaluation for new functional products of health food is a significant change in the regulatory system of health food. The previous "pre market" only conducted one confirmatory evaluation, and it has been adjusted to two stages of verifiable and repeatable confirmatory evaluation: "pre market and post market". In response, Hebei Yuzhilin Biotechnology Co., Ltd. (hereinafter referred to as "Yuzhilin") has recently conducted evidence-based research on health food products that have been listed, verifying their safety, effectiveness, and value for improving consumer health. Dr. Li Yinqing, Chief R&D Officer of Yuzhilin, stated that the company will continue to accelerate the progress of evidence-based research on products, strengthen deep cooperation with universities and research institutions in areas such as product safety, material basis and mechanism, function and expansion, data analysis, and quality control upgrading, present real, reliable, and scientific research data, and implement dynamic management of health food function claims based on the adequacy of scientific consensus, Based on the evaluation results, the limiting terms of health function claims can be adjusted, and scientific regulatory concepts can be used to promote high-quality development of the industry.
The post marketing evaluation of health food has important practical significance. Industry experts say that as the evaluation of health food becomes more scientific and rigorous, the application of evidence-based research methods to test the safety and effectiveness of health food will not only become a routine and effective means of product scientific evaluation, but also a powerful way for excellent products to compete in the market. Evidence based research on products will guide health food from "heavy sales" to "heavy products", and help products go further in the market.
Industry insiders have stated that health food has always been regarded as a highly homogenized and low threshold track, with a mixed industry of good and bad. Issues such as labeling, false advertising, and food safety are common. With the gradual introduction of relevant national regulatory policies, the "Implementation Rules